Hey there 👋, I’m Keith.
I’m a product designer & photographer experienced leading, directing and creating impactful change across web, hardware, software, and AI-powered interactions.
Based in Cambridge, available remote, hybrid and onsite.
I’m your hands‑on, insight‑driven creative partner who bridges business, experience and technology across consumer and enterprise. I lead end‑to‑end design across web, hardware, software and AI‑powered platforms, shaping experiences used by billions.
My strengths include UX strategy, design thinking, stakeholder management and working confidently within technical constraints. I’ve shipped world‑class consumer and enterprise products from vision to launch, specialising in complex functionality and data‑driven design systems. I build strong relationships, grow inclusive teams and drive impact through customer‑centric design and systems thinking.
I work with start-ups, creative agencies, government and enterprise organisations. If you’re looking for a collaborative design partner, I’d love to connect.
Full time or freelance basis.
Case Studies
A case study on leading the design of Collaborative Meeting Notes across Microsoft 365 — Teams, Outlook, OneNote, Office and SharePoint. Highlights how unified meeting workflows, cross‑platform co‑authoring, and intelligent task extraction helped drive Teams Premium past 3M seats and contributed to major growth in Microsoft 365 usage. Focus on large‑scale collaboration, distributed teams, accessibility, and complex multi‑org product delivery.
An in‑depth look at reducing cognitive load and unifying the Skype experience across 27+ platforms. Covers the creation of a scalable design framework, cross‑platform UI alignment, and a structured workshop process that delivered consistent calling experiences, visual systems, and interaction patterns. Emphasises design leadership, systems thinking, and solving fragmentation at scale.
A retrospective on early conversational AI work for Cortana and Microsoft’s bot ecosystem. Covers proactive AI suggestions, conversational triggers, group‑chat behaviours, and designing non‑disruptive intelligent assistance. Demonstrates early thinking behind “Conversation as a Platform” and how AI can enhance everyday tasks like booking, reminders, and recommendations.
A practical case study on rapid prototyping for Skype on TV and companion devices. Highlights cross‑device call‑handoff experiences, interaction flows, pairing processes, and documentation for third‑party manufacturers. Emphasises fast iteration, scenario testing, and using prototypes to uncover flaws, reduce cost, and accelerate alignment.
This FAQ page brings together the most common questions about my work as a Principal Product Designer specialising in complex, multi‑platform systems, AI‑driven products, design systems and consumer electronics. Across Microsoft 365, Skype, AI learning platforms and hardware‑software ecosystems, I focus on creating clear, scalable and accessible user experiences that work across teams, devices and global audiences. Each answer links directly to a relevant case study so you can explore my approach, process and outcomes in more depth.
One Minute Of Fame
That’s me aged 15, in a Capri-Sonne commercial for the German market. There were 2 ads made, watch my 30 seconds of fame and another 30 seconds of fame